Insights, trends & stories — fresh from the field
Actionable real estate content, curated by Keys & Co.
First-Time Home Buying in Ontario: Your Complete 2026 Guide
First-Time Home Buying in Ontario: Your Complete 2026 Guide After helping dozens of first-time buyers close deals across Toronto and the 905 this spring, one thing is clear: 2026 is a real opportunity for prepared buyers. The GTA market has shifted into buyer territory — average sold prices sit around $1.05 million (down about 5% year-over-year), inventory is healthier, and sellers are more willing to negotiate, especially in the 905. At Keys & Co., we focus exclusively on the 416
Why Mississauga is One of the GTA’s Best Places to Call Home
Why Mississauga is One of the GTA’s Best Places to Call Home Mississauga isn’t just Toronto’s neighbor — it’s a thriving, diverse, and growing city that offers the perfect balance of urban convenience and suburban comfort. From its scenic waterfront to its booming business sector, it’s no wonder Mississauga continues to attract homebuyers from all walks of life. Here’s why this city stands out as one of the GTA’s best places to put down roots. 1. Prime Location Mississauga’s
Should You Buy or Wait? How to Decide in Today’s GTA Market
Should You Buy or Wait? How to Decide in Today’s GTA Market With interest rates, housing prices, and inventory shifting, many buyers are asking the same question: Should I buy now, or should I wait? The truth is, there’s no universal answer — the right choice depends on market conditions and your personal situation. Let’s break down the biggest factors to help you make a decision you feel confident about. 1. Interest Rates & Affordability Interest rates have a direct
5 Mistakes First-Time Homebuyers Make (And How to Avoid Them)
5 Mistakes First-Time Homebuyers Make (And How to Avoid Them) Buying your first home is exciting — but it’s also easy to make mistakes that can cost you thousands. If you’re preparing to buy in the GTA, here are the 5 most common slip-ups we see first-time buyers make — and how you can avoid them. 1. Not Getting Pre-Approved First Jumping into house hunting without a mortgage pre-approval is like shopping without a wallet. Pre-approval tells you exactly what
Giving Back With Every Key: Our Commitment to Community 🌍🔑
Giving Back With Every Key: Our Commitment to Community At Keys & Co, real estate isn’t just about homes—it’s about heart. From day one, we’ve believed that success means more when it’s shared. That’s why we’ve made it part of our mission to give back to the community through meaningful partnerships with charities that are doing real, impactful work. We’re proud to be ongoing donors to: ❤️ Ronald McDonald House Charities Helping families stay close to their sick children
8 Signs You’re Ready to Buy a Home
8 Signs You’re Ready to Buy a Home Buying a home is a major life move. If you’re wondering whether it’s your time to make the leap, here are 8 key signs that you’re actually ready to buy a home: 1. Your Credit Score Is In Good Shape A strong credit score is your ticket to better mortgage rates and smoother approvals. Generally, lenders are looking for a score of 680 or higher for prime rates — but the
4 Common Mortgage Mistakes That Can Cost You Big
4 Common Mortgage Mistakes That Can Cost You Big Buying a home is one of the biggest financial moves you’ll ever make — but even smart buyers can slip up when it comes to their mortgage. Whether you’re a first-timer or moving up, here are four common mortgage mistakes that could end up costing you thousands (or more). 1. ❌ Not Shopping Around for the Best Rate It’s tempting to just go with your current bank out of habit
Canadian Home Sales Tick Up in June — But CREA Predicts Fewer Sales Overall This Year
Home sales across Canada saw a modest increase in June, but the Canadian Real Estate Association is dialing back its forecast for the rest of 2025. What does that mean for buyers and sellers in the GTA?
7 Mistakes to Avoid When Buying a Home in Toronto
Mistakes to Avoid When Buying a Home in Toronto Buying your first home in Toronto? Whether you’re eyeing a downtown condo or a cozy spot in the suburbs, it’s easy to get caught up in the excitement — and even easier to make costly mistakes. Here are 7 homebuying pitfalls to steer clear of: 1. Not Getting Pre-Approved First Before browsing MLS listings or booking showings, get a mortgage pre-approval. It shows sellers you’re serious and helps you understand your
Can I Really Buy a Home in Toronto With Less Than 20% Down?
Can I Really Buy a Home in Toronto With Less Than 20% Down? Spoiler: You probably can — and here’s how it works. Let’s clear the air: You do not need 20% down to buy a home in Toronto — no matter what your cousin’s barber’s accountant told you. In fact, many first-time buyers in the GTA are purchasing homes with as little as 5% down. Here’s how it breaks down: 💰 The Minimum Down Payment in Canada The required
